Background

Amid the rise of remote work and digital gatherings, Zoom sought a dynamic promo that embodied its mission: bringing people together anywhere, anytime. ClipCut was enlisted to blend founder vision with real-world user stories.

Challenge

The key was variety: virtual conferences, remote concerts, team-meeting mishaps, and large-scale webinars. We needed a cohesive narrative that felt both global and personal.

Approach

1. Leadership Interviews: Captured Zoom executives sharing the “why” behind virtual events, focusing on emotional resonance.

2. UGC Curation: Sourced high-quality user clips—concert livestreams, remote yoga classes, global town halls—and secured rights for seamless integration.

3. Motion Data Visuals: Overlaid real-time attendee counts, geographic heatmaps, and network-graph animations to illustrate scale.

4. Sonic Elevation: Commissioned an original EDM track that builds from ambient introspection to an energizing drop at 45 seconds.

5. Iterative Testing: A/B tested thumbnails (“founder portrait” vs. “event crowd”) and tweaked captions mid-run to optimize registrations.

Results

• 65 K views (up from 40 K after thumbnail optimization)

• 35 % increase in webinar registrations

• 20 % lift in brand-lift survey scores

Conclusion

By fusing authentic user experiences with executive storytelling and data-driven visuals, ClipCut’s “Virtual Events” VSL drove both quantitative results and qualitative goodwill, cementing Zoom’s role as the connective tissue of the digital world.