This policy explains what Clipcut LTD, a company registered in England and Wales and trading as ClipCut ("we", "us", "our"), collects when you use clipcut.com, why we collect it, who we share it with, how long we keep it, and the rights you have.
We are the data controller for the information described here. This policy covers this website and our sales process. It does not cover the separate written agreement we sign with clients, which contains its own confidentiality and data terms.
1. Information you give us
Most of what we hold about you, you entered yourself. When you book a call we ask for:
- Your name
- Your email address
- Your phone number
- Your Instagram handle
- Your approximate monthly business revenue, given as a range
- What you want to achieve from working with us
If you contact us by Instagram message, email or another messaging service, we hold that conversation and the account or address it came from.
Calls
Calls may be recorded and transcribed for note taking, training and quality purposes. You are told at the start of the call. If you do not consent, say so and we will not record, or you may end the call. Recordings and transcripts are treated the same as everything else described here.
2. Information collected automatically
When you visit the site, our analytics and attribution tools record:
- Your IP address and the approximate location derived from it
- Your device type, browser and operating system
- Which pages you opened, when, and for how long
- How far through the video you watched, measured in quarters
- The link, post, advertisement or search that brought you here
Cookies and similar technologies
This is collected using cookies, pixels and similar technologies placed by us and by the providers listed in section 5. They fall into three groups: strictly necessary ones that make the site work, analytics ones that tell us how the site performs, and advertising ones that measure and target our marketing.
You can control or block cookies through your browser settings, and you can opt out of interest based advertising at optout.aboutads.info and youronlinechoices.com. Blocking them does not stop you using the site or booking a call. Note that browser controls are device specific, so you need to set them on each device and browser you use.
3. Why we use your information, and our legal basis
| Purpose | What it means | Legal basis |
|---|---|---|
| Handling your booking | Confirming the slot, sending reminders, preparing for the call | Steps taken at your request before entering a contract |
| Contacting you | Email, phone and messaging about the call you booked or the enquiry you sent | Legitimate interests, and consent where required |
| Qualifying and prioritising | Understanding whether what we do fits your business before we spend your time on a call | Legitimate interests |
| Measuring marketing | Seeing which posts and channels produce enquiries, so we know what to keep making | Consent for advertising and analytics cookies, otherwise legitimate interests |
| Improving the site | Finding where people lose interest and fixing it | Legitimate interests |
| Records, legal and disputes | Keeping the records we are required to keep, and defending claims | Legal obligation, and legitimate interests |
Where we rely on legitimate interests, our interest is operating, measuring and growing our business, and we have considered that this does not override your rights. You can object at any time. See section 8.
Lead scoring
We score enquiries to decide who to speak to first, using the revenue range you give us and, where available, publicly visible information about your social accounts. This affects the order in which we respond. It is not automated decision making that produces a legal or similarly significant effect on you, and a person is always involved in deciding whether to work with you. You can ask us about your score, and ask us to review it.
4. Advertising, and what we share with Meta
Be aware of this one. When you complete a booking, our page sends Meta an event confirming a booking took place, together with the revenue range you selected, so that Meta can measure and optimise our advertising. Under California law this counts as sharing for cross context behavioural advertising, even though no money changes hands. Section 8 explains how to stop it.
We do not sell your personal information, and we do not share it with third parties for their own independent marketing.
5. Who we share it with
We share information with the service providers that run parts of our operation, and only so they can perform that role for us:
| Provider | What it handles |
|---|---|
| iClosed | The booking form and calendar |
| GoHighLevel | Contact records, pipeline, and the emails and messages we send you |
| Google Analytics 4 | Website traffic and video watch depth |
| Meta (Facebook and Instagram) Pixel | Measuring and targeting our advertising |
| Trakyo | Working out which link or post brought you here |
| Vercel | Hosting this website |
| Messaging and call providers | Sending SMS and iMessage, and recording and transcribing calls |
We may also disclose information where the law requires it, where we need to establish, exercise or defend legal claims, or to a buyer or successor if the business is sold or reorganised. In that last case you would be informed.
6. Where your information is held
Several of our providers are based in the United States, so your information is transferred to and stored there. Where information is transferred outside the UK or EEA, we rely on safeguards approved for that purpose, which are the UK International Data Transfer Agreement or Addendum, the European Commission's standard contractual clauses, or an adequacy decision. You can ask us for details of the safeguard used.
7. How long we keep it
- Enquiries that never became a call: up to 24 months
- Booked calls that did not become clients: up to 36 months, so we know we have already spoken
- Call recordings and transcripts: up to 24 months
- Clients: for the length of the engagement, then for as long as tax, accounting and company records law requires, normally seven years
- Analytics: as configured in each tool, currently up to 14 months
We may keep limited information for longer where needed to defend a legal claim. You can ask us to delete your information sooner.
8. Your choices and your rights
Everyone
- Stop the emails. Use the unsubscribe link at the bottom of any email.
- Stop the messages. Reply STOP to any SMS or iMessage.
- Stop the advertising tracking. Use your browser's cookie controls, adjust your Meta ad settings, or opt out at optout.aboutads.info.
- Ask us anything about your data. Email sky@clipcut.com.
If you are in the UK or EU
You have the right to access a copy of your information, to have it corrected, to have it erased, to restrict or object to how we use it, to receive it in a portable format, and to withdraw consent at any time without affecting processing carried out before you withdrew it. We respond within one month.
If you are unhappy with how we have handled your information you can complain to your national data protection authority. In the UK that is the Information Commissioner's Office, ico.org.uk. We would appreciate the chance to resolve it first.
If you are in California
You have the right to know what we collect and why, to delete it, to correct it, to opt out of the sharing described in section 4, and not to be treated differently for exercising any of these rights. To make a request, email sky@clipcut.com with "Do Not Share My Personal Information" in the subject line. We will verify your identity before acting.
9. Security
We restrict access to our records to the people who need it, use individual accounts rather than shared ones, and access every provider listed above over encrypted connections. No system is completely secure and we do not claim otherwise. Any transmission of information over the internet is at your own risk. Where a breach affects you, we will notify you and the relevant regulator as the law requires.
10. Children
This site is intended for people operating a business and is not directed at anyone under 18. We do not knowingly collect information from children. If you believe a child has provided us with information, email us and we will delete it.
11. Third party sites
Where we link to another site, for example a client's social profile, that site has its own privacy practices which we do not control and are not responsible for.
12. Changes to this policy
We may update this policy. The effective date at the top shows when it last changed. Where a change is significant we will say so on this page.
13. Contact
Clipcut LTD
73 Cornhill, London, EC3V 3QQ, United Kingdom
sky@clipcut.com
For anything to do with your personal information, email us with "Privacy" in the subject line and we will route it correctly.